Consumer Insights: Trust In AI In Asia Pacific, 2025

Can AI be trusted? This question has been explored extensively in the media, culture, and academia but has only recently captured consumers’ curiosity with the advent and adoption of generative AI (genAI). The more familiar consumers get with AI, the more they trust this revolutionary technology, but skepticism still abounds. Institutions large and small have more work to do to increase trust, although younger consumers are likely to trust them to mitigate AI’s potential risks. This report uses data from Forrester’s Global Government, Society, And Trust Survey, 2025, to analyze the state of consumer trust in AI in Asia Pacific (APAC).