Data Snapshot

Consumers Are Growing Comfortable With Sharing Data

August 2nd, 2021
With contributors:
Christiana Lano , Sam Bartlett

Forrester Analytics data from 2020 and 2018 shows that US consumers are becoming more comfortable with the notion of sharing their data with insurance companies. Since 2018, the level of comfort among US online adults with sharing their data for insurance discounts increased across insurance product lines including auto, home, and health insurers. This report provides a snapshot of Forrester’s data on US online adults’ increasing level of comfort with sharing their data with their insurance providers in exchange for discounts.

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