David Hoffman
VP, Research Director
David is a vice president and research director at Forrester in the firm’s Digital Business & Strategy service. He oversees teams of analysts who cover the financial services and healthcare sectors, helping banking, insurance, wealth management, and healthcare organizations navigate the impact of technology on customer behaviors, expectations, and business models. He and these teams provide insights on how the changing market landscape, customer experience, digital transformation, and innovation shape the future of these sectors.
