Summary
The amount of media coverage and celebrity initiatives devoted to non-fungible tokens (NFTs) reflects a marketing push, not consumer pull — most consumers aren’t interested in them. Forrester’s data reveals distinct age differences, though: While still in a minority, those ages 40 or younger are much or likely to own an NFT or be interested in owning one than consumers in older age groups. This data snapshot provides insight into consumer attitudes to NFT ownership in France, the UK, and the US.
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