Data Snapshot

Consumers’ Purchasing Behaviors For Products Sourced From Sustainable Materials

August 26th, 2022
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Fiona Swerdlow , Taylor Hansen , Rachel Birrell

Approximately one-third of online adults in eight countries — Australia, Canada, France, Germany, Italy, Spain, the UK, and the US — report regularly purchasing products sourced from sustainable materials. Consumers look for credible evidence of sustainable sourcing on product detail pages and via other online information sources, so retailers and brands must make this clear and easy to find. This snapshot shows Forrester’s data on consumers’ purchase of products sourced from sustainable materials.

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