Data Snapshot

Consumers Who Use Alerts Are Most Interested In Notifications That Protect Their Privacy And Monitor Fraud

September 10th, 2021
With contributors:
Melissa Parrish , Christiana Lano , Sam Bartlett

US online adults who have signed up to receive alerts or notifications from their financial services providers prefer alerts that protect them and their accounts. They see them as more important than alerts that provide general financial advice or recommendations. Customers want their bank to allay their suspicions or ease their fears. This report provides a snapshot of Forrester’s data on what US consumers perceive to be the three most and least important types of alerts or notifications from financial services providers.

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