Trends Report

COVID-19 Europe Outlook: Consumers Are Forging New, Lasting Behaviors

April 30th, 2020

Summary

Data from the Forrester Analytics Consumer Technographics® COVID-19 Survey (Wave 1) shows that European consumers, especially in Italy, fear the upcoming recession and are starting to actively save money. The pandemic crisis is accelerating changes in how European consumers communicate, buy, bank, and perceive value. Some new behaviors learned in the crisis will become habits once the pandemic is over.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.