Create A Customer-Obsessed Brand Experience

Executive Overview: The Brand Experience Playbook
September 22nd, 2021
With Contributors:
Alex Schanne
and Rachel Birrell


Take a customer-obsessed approach to building your brand in order to deliver value for your customers and your balance sheet.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.