Create An Agency Operating Model Designed For Effectiveness

Forrester recommends that B2C marketing executives streamline and lead marketing partner selection using our agency partner lifecycle approach. The first step to initiate the lifecycle approach is to create an agency operating model to guide and govern responsibilities and collaboration across the partner ecosystem. We developed the Agency Operating Model Tool to help marketers identify the key factors that will influence their agency operating model, evaluate operating model options, and reconcile their marketing needs and budgets to the ideal operating model.