Trends Report

Create Your Global eCommerce Road Map

Invest Locally To Compete Globally

October 11th, 2019
With contributors:
Fiona Swerdlow , Nicole Murgia , Nicole Lesperance


Digital business professionals with a global initiative often understand the opportunity in front of them but may be unsure of how to capitalize on it. This report helps them create a strategic road map for rolling out eCommerce capabilities in new markets by highlighting best practices, as well as the challenges and opportunities eCommerce professionals need to consider when taking their business global. This is an update to a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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