Vision Report

Creativity Catalyzes A Growth Mindset

Elevate Your Individual And Collective Ability To Solve Problems And Energize Your Brand

April 20th, 2021
With contributors:
Matthew Guarini , Keith Johnston , Anjali Lai , TJ Keitt , Andrew Hogan , Nigel Fenwick , Lewis Nottonson , Diane Lynch

Summary

We often set apart the designation “creative” and reserve it for the exceptional few — a creative department, team, or leader. Yet creativity surrounds us in life and at work, if we can but recognize and develop it. Firms that embrace creativity as a way of thinking and working to supercharge their individual and collective problem-solving can develop potent products, services, processes, and experiences. However, creativity is not like a light that you can turn on or off at will. You must develop and codify it in your company’s teams, mindset, and practices. Read this report to learn how to apply creativity as an operating principle to fuel their business.

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