Data Overview Report

Culture Energy For Customer-Facing Employees

Customer-Facing Employees Have Unique Needs And Environments

November 15th, 2023
With contributors:
James McQuivey, PhD , Tyler Castro , Anna Synakh , Rachel Birrell

Culture energy data reveals that characteristically different cultural experiences exist within a single organization. We asked culture change experts to weigh in on the differing levels of culture energy for customer-facing employees and their non-customer-facing peers. Use this data to take a nuanced — and more complete — approach to culture work that respects the unique needs and environments of customer-facing departments or business units.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.