Best Practice Report

Customer Engagement Lessons From Visionary Chinese Firms

Use The Mobile IDEA Practice To Accelerate Digital Business

 and  five contributors
Jun 30, 2015

Summary

In the mobile age, digital enterprises are disrupting many traditional companies; even some startups are struggling to survive in the face of fierce competition. However, visionary Chinese firms such as China Merchants Bank, Sinorail, Tencent, and Feidee in the banking, transportation, Internet, and mobile finance segments, respectively, have succeeded in accelerating their digital business by using effective mobile practices employing the IDEA cycle (identify, design, engineer, and analyze) and taking the lead in the highly dynamic and competitive Chinese market. This report provides enterprise architects with examples of how to unleash the power of digital business by analyzing the strategic mobile practices of these firms and highlighting how they use systems of engagement.

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