Summary
The contact center is facing a pivotal moment as AI reshapes the foundational assumptions of customer service while exposing the cracks in outdated systems and strategies. To succeed in this era of transformation, leaders must rethink how technology aligns with operational goals and embrace AI as a catalyst for simplicity, agility, and measurable impact. This report explores the forces driving this shift and provides strategic guidance to help customer service leaders adapt to the demands of an AI-powered future for technology, staffing, and operations.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).