CX Activity Maps

Document CX Activities Across Your Organization To Spur Alignment

January 24th, 2024
With contributors:
Rick Parrish , Judy Weader , Rebecca Rose , Emanuella Santos , Shayna Neuburg


Organizations often conduct customer experience (CX) activities across business lines, regions, and functions. This can result in coverage gaps and duplicative efforts. This set of maps will help you identify and document recommended CX activities across the enterprise, based on your organizational objectives, so you can focus and align CX efforts.

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