Data Overview Report

Data Overview: Streaming Service User Behavior, 2023

Streaming Consumers Expect Value: Great Content At A Fair Price

October 18th, 2023
Mike Proulx, VP, Research Director
Mike Proulx VP, Research Director
With contributors:
Keith Johnston , Benjamin Nagle , Peter Harrison

As Netflix celebrated 15 years since the launch of its streaming service, the reality of a tougher, competitive market set in. 2023 has been a year of mergers, ad tiers, price hikes, and password crackdowns. The good news for consumers is that they have more options for great content than ever before. The bad news? It’s all becoming too expensive. And content quality is at risk: As streaming platforms raise prices while also cutting costs on content production, consumers get less value. This data overview examines the latest insights on streaming service users — setting the stage for 2024, when the streaming war will intensify.

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