Best Practice Report

Decentralized Digital Identity: A Primer For B2C Marketers

Why Bring-Your-Own-Identity Is A Trend To Watch

June 14th, 2019
With contributors:
Mary Pilecki , Joe Stanhope , Patrick Carroll

Summary

Your identity is more than the standard information on your driver’s license or social security card. It also encompasses how you interact with brands, what you know, how you share elements of your identity, and how you maintain the privacy of your credentials. As a new model for identity emerges, this report defines decentralized digital identities and sets the stage for how they’ll emerge. B2C marketers should read this report to better understand the potential of digital identity and its impact on how brands interact with consumers.

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