Model Overview Report

Standardize Investment Decision Criteria To Improve Offering Success

January 1st, 2021
Beth Caplow, VP, Principal Analyst
Beth Caplow VP, Principal Analyst
With contributor:
Lisa Singer

Summary

Winning organizations establish a standard process, such as The Forrester Product Marketing and Management (PMM) Model, that details the activities required to successfully deliver products, solutions, services, and enhancements to market. Decision points throughout the commercialization process bring teams together to decide how the initiative should proceed and to ensure internal and external alignments. Standard deliverables at each decision point ensure completeness, standardization, and an efficient process. In this report, we provide an overview of the decision points and deliverables for Forrester’s product commercialization and lifecycle process, the PMM Model.

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