Vision Report

Defining Analytics Categories

January 1st, 2018
Anthony McPartlin, Principal Analyst
Anthony McPartlin Principal Analyst

Summary

An effective revenue operations analytics program delivers knowledge and insights that empowers stakeholders and users across the go-to-market functions to make better decisions that drive performance. This requires analytics teams in revenue operations functions to leverage a range of analytics approaches and techniques to provide answers to key business questions. In this report, we define and explore four categories of analytics: descriptive, diagnostic, predictive, and prescriptive.

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