Vision Report

Defining Analytics Categories

January 1st, 2018


An effective revenue operations analytics program delivers knowledge and insights that empowers stakeholders and users across the go-to-market functions to make better decisions that drive performance. This requires analytics teams in revenue operations functions to leverage a range of analytics approaches and techniques to provide answers to key business questions. In this report, we define and explore four categories of analytics: descriptive, diagnostic, predictive, and prescriptive.

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