Anthony McPartlin,

Anthony McPartlin

Principal Analyst

Anthony is a highly adaptable and strategic sales operations leader with extensive global software industry experience. Throughout his career, he's demonstrated a detailed track record of solving complex challenges across a range of areas including planning, compensation, analytics, technology, and pricing for corporate and regional sales leaders worldwide.
Anthony is driven to help sales operations leaders and their teams escape the "tactical vortex" and become a true strategic partner to the business. His passion is assisting both sales operations and broader sales leadership to realize their team's full potential (particularly in EMEA). Anthony brings to the role deep experience in defining, implementing, and managing the key processes, technologies, and behaviors required to drive sales productivity. This is combined with a strong project management and design background.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
September 10th, 2025 3:00 PM - 4:00 PM Webinar

2026 Budget Planning For B2B Sales, Marketing, And Revenue Operations Leaders

As 2026 approaches, it's time to think about where to focus your resources and investments for maximum impact. Join analysts Ross Graber, Vicki Brown, Laura Cross, Brett Kahnke and Anthony McPartlin as they discuss what the coming year will hold for B2B businesses. They'll highlight specific challenges operations leaders should anticipate and offer recommendations to help you shape your investment decisions, as well as answer questions about what making these changes will mean for your organization.Key takeaways: Learn how marketing and sales are allocating their budgets today - and how they expect that to change.Hear Forrester's recommendation for specific areas where go-to-market operations teams should increase and adjust investment levels.Target audience level: all levels