Anthony McPartlin

Principal Analyst

Anthony is a highly adaptable and strategic sales operations leader with extensive global software industry experience. Throughout his career, he's demonstrated a detailed track record of solving complex challenges across a range of areas including planning, compensation, analytics, technology, and pricing for corporate and regional sales leaders worldwide.

Anthony is driven to help sales operations leaders and their teams escape the "tactical vortex" and become a true strategic partner to the business. His passion is assisting both sales operations and broader sales leadership to realize their team's full potential (particularly in EMEA). Anthony brings to the role deep experience in defining, implementing, and managing the key processes, technologies, and behaviors required to drive sales productivity. This is combined with a strong project management and design background.

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

October 24th, 2021 11:00 a.m. - 11:40 a.m. Webinar

Findings From The Forrester New Tech: Revenue Operations And Intelligence, Q4 2021

Revenue operations and intelligence (RO&I) is a fast-emerging sales tech category that now sits at the center of digital sales strategy. It captures digital interactions that take place between buyers and providers along the buyer’s journey and then analyzes and applies this data to a range of revenue optimization activities. While investment is surging in this category in 2021, overlapping functionality and inconsistent definitions have left many buyers (and some providers) confused. This webinar removes the ambiguity around the category, providing revenue and technology leaders with guidance on the capabilities within major market segments to inform their technology strategies. Key takeaways: Definition: Learn what RO&I is (and what it isn’t). Funding: Discover the implications for the category’s evolution and for buyers. Segmentation: Understand how the market is segmented in terms of both maturity and functionality. Target audience level: intermediate and advanced