Anthony McPartlin

Principal Analyst

Anthony is a highly adaptable and strategic sales operations leader with extensive global software industry experience. Throughout his career, he's demonstrated a detailed track record of solving complex challenges across a range of areas including planning, compensation, analytics, technology, and pricing for corporate and regional sales leaders worldwide.

Anthony is driven to help sales operations leaders and their teams escape the "tactical vortex" and become a true strategic partner to the business. His passion is assisting both sales operations and broader sales leadership to realize their team's full potential (particularly in EMEA). Anthony brings to the role deep experience in defining, implementing, and managing the key processes, technologies, and behaviors required to drive sales productivity. This is combined with a strong project management and design background.

June 16th, 202112 min read

In this report, we help operations professionals understand what sales forecasting changes mean for B2B organizations and provide considerations for determining the right approach to leverage a fast-changing array of forecasting capabilities.

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