Any leader can become a culture change leader by employing established best practices and endeavoring to deeply understand their people and business motives. Forrester offers tools to guide culture change leadership, using terminology based on academic and market research. This report defines the terms that enable mastery of culture tools, as well as communication of intended culture change. Read this report before you begin a culture transformation to ensure that you clearly delineate and communicate the elements of culture that you are working to elevate.