Best Practice Report

Deliver The Content Relevancy That Audiences Crave Through Experimentation

January 30th, 2024
Phyllis Davidson, VP, Principal Analyst
Phyllis Davidson VP, Principal Analyst
With contributors:
Dave Frankland , Pippin Evarts , Drew Zalucky

Summary

Buying audiences don’t want generic messaging — they want content that reflects an understanding of their unique challenges. This is why so much vendor content receives poor marks for relevance and usefulness. To deliver meaningful experiences, vendors must experiment with different approaches for developing audience-focused content assets. This report outlines a content experimentation approach that supports scalable personalization and a method to validate and prioritize experiments.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.