Best Practice Report

Deliver The Content Relevancy That Audiences Crave Through Experimentation

January 30th, 2024
With contributors:
Dave Frankland , Pippin Evarts , Drew Zalucky


Buying audiences don’t want generic messaging — they want content that reflects an understanding of their unique challenges. This is why so much vendor content receives poor marks for relevance and usefulness. To deliver meaningful experiences, vendors must experiment with different approaches for developing audience-focused content assets. This report outlines a content experimentation approach that supports scalable personalization and a method to validate and prioritize experiments.

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