The next paradigm shift for businesses after digital transformation is aligning themselves with — and capitalizing on — the trust imperative to strengthen their bonds with customers and attract the best employees. Security, risk, and privacy leaders will become essential for firms seeking to deliver the foundation of a trusted business. However, continued reliance on the confidentiality, integrity, and availability (CIA) triad won’t succeed. This report shows that a new model is necessary for security, risk, and privacy leaders: one based on all seven levers of the trust imperative.