Best Practice Report

Deliver Value Beyond Communications AR

November 28th, 2022
With contributors:
Laura Koetzle , David Morrison , Arianne Burnette


Communications analyst relations (comms AR) — characterized by programs of outreach to analysts with no clearer view of value beyond this — is weak. It’s bad for your company, and, if you aspire to a top AR résumé, it’s bad for you. In this report, we explore six AR models that contrast weak comms AR with the strong AR provided by best-in-class vendors. Use these visuals to explain to executives the higher value that you envisage your AR program delivering. Only if you have license to do so can you create a personal track record of valuable AR excellence.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.