Best Practice Report

Delivering Persona-Based Marketing Through Partners

January 1st, 2018

Summary

Suppliers often deliver product-centric content that fails to describe a partner’s value proposition to specific buyer audiences. By tailoring their messages to both partner and buyer, suppliers can drive more effective partner-led demand creation programs. Suppliers should embed persona knowledge into partner training. In this report, we outline six best practices for suppliers to deliver persona-based marketing programs through their channel partners.

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