Best Practice Report

Demand Marketing Delivery Mechanisms: A Glossary

May 5th, 2022
With contributors:
Lisa Nakano , Alaina Ladd , Arianne Burnette


Delivery mechanisms are the communication channels that are used to promote asset types in a marketing program. It is especially important for marketers to be comprehensive and consistent with their language and definitions for delivery mechanisms. This allows for the proper level of alignment across functions and programs. In this report, we define the delivery mechanisms most frequently used by B2B organizations.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.