Demand Marketing Delivery Mechanisms: A Glossary

May 5th, 2022

With contributors:

Lisa Nakano , Alaina Ladd , Arianne Burnette

Summary

Delivery mechanisms are the communication channels that are used to promote asset types in a marketing program. It is especially important for marketers to be comprehensive and consistent with their language and definitions for delivery mechanisms. This allows for the proper level of alignment across functions and programs. In this report, we define the delivery mechanisms most frequently used by B2B organizations.

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