The time for brands to turn a blind eye to race and gender equity is long past. Consumers and employees demand change, while knee-jerk responses and mollifying words offer cold comfort. Real change requires a systematic approach, and Forrester’s 4C framework is a way for companies to develop specific fairness and equity initiatives tied to their business and their stakeholders. This report shows brand leaders how to use Forrester’s 4C framework to advance fairness and equity — and in turn boost the brand’s energy among customers and employees.