Vision Report

Design Shared Finance Products To Drive Growth

Traditional Financial Services Providers Must Work To Catch Up With Fintechs, But The Shared Finance Opportunity Is Still Wide Open

August 4th, 2021
Peter Wannemacher, Principal Analyst
Peter Wannemacher Principal Analyst
Nicole Murgia, Senior Researcher
Nicole Murgia Senior Researcher
With contributors:
David Hoffman , Christiana Lano , Sam Bartlett

Summary

Shared finance is a major opportunity for financial services companies, but most incumbents have done little in this space beyond providing 20th-century products like joint accounts. Meanwhile, fintech firms have created products ranging from family money apps to digital tools that aid in elder financial care. Companies that see shared finance as an opportunity must act now to design and build products that help people manage their interpersonal financial relationships — and drive their own business growth. This report examines the shared finance opportunity, identifies scenarios and current examples, and outlines next steps for companies looking to delve into the shared finance market.

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