Many enterprise architecture (EA) teams strive to be more business-focused and strategically engaged — but getting there isn't easy. To succeed, EA leaders must reset stakeholder expectations and transform their EA services. An effective EA discipline has a defined catalog of EA services that address stakeholder challenges, a resource pool of appropriate capabilities, and collaborative processes that continuously deliver value. This report describes a best practice approach to defining an effective EA strategy. Forrester reviews and revises this report periodically for continued relevance and accuracy. We are updating it now to reflect our latest research on the evolving role of business-centric EA architects in firms with maturing digital-experience-driven planning processes.