It’s challenging to align data and AI practices with business objectives while balancing the rewards of innovation and efficiency with risks like security breaches and loss of trust. Treating data and AI as a core product rather than a byproduct enables businesses to scale operations, empower users with governed data, and build trust in AI systems. This report describes Forrester’s model for developing governed data and AI products and how it activates organizations to implement a robust governance framework that enables data democratization, using a product mindset. This helps businesses navigate the complexities of data and AI to create value.