Data Snapshot

Digital Banks Are Gaining Traction Among UK Consumers

June 13th, 2024
With contributors:
Oliwia Berdak , Victoria Manes , Sam Bartlett

Over a third of UK online adults are interested in having an account with a digital-only bank and 14% already have one, according to Forrester’s Financial Services Banking Survey, 2024. Ease of use, a better mobile app, a quick setup, and better interest rates top the list for reasons why UK online adults are interested in having an account with a digital- or online-only bank. As customers continue to shift toward mobile apps to manage their finances, banks must create differentiated mobile experiences that combine broad functionality with strong user experience. This is a snapshot of Forrester’s data on the drivers of consumer interest in having an account with a digital or online-only bank in the UK.

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