Summary
B2C and B2B2C companies too often create a digital product strategy that extends legacy products onto digital platforms or enhances them with digital technologies. While these approaches are necessary and useful for most firms, digital and business strategy leaders should use first principles thinking to challenge their organizations to reimagine how digital products can create value for customers and drive growth. This report outlines what constitutes a digital product and helps strategists push for new thinking around new product development and distribution.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).