Data Overview Report

Digital Businesses Are Conflicted On Tech Evolution

The Market Is Split As Businesses Add And Consolidate Solutions

December 11th, 2023
Emily Pfeiffer, Principal Analyst
Emily Pfeiffer Principal Analyst
With contributors:
Fiona Swerdlow , Brian Mukasa , Xiaofeng Wang , Shyam Tiwari , Ashley Villarreal , Delilah Gonzalez

Digital businesses are adding solutions that support specialty functionalities and/or consolidating existing solutions to optimize their commerce tech ecosystem. This report showcases data from Forrester’s Digital Business Strategy Survey, 2023, to determine which strategies businesses are prioritizing today.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.