Emily Pfeiffer
Principal Analyst
Emily serves digital business leaders in her comprehensive coverage of commerce technology, including order management systems (OMSes), B2C and B2B commerce solutions, commerce search, drop shipping, and promotions.
Emily conducts the Forrester Wave™ evaluation for both B2C and B2B commerce, which now are combined into a single research stream. She also performs the evaluations for OMSes and commerce search/product discovery. Fueled by her FIRE (flexible, inexpensive, rapid, and easy) vision for commerce tech and her Function-First Tech Buying framework, she assists brands and retailers in their commerce tech strategies for vendor selection, management, and strategy. Emily also advises commerce tech vendors in these markets on their go-to-market strategies.
