Emily Pfeiffer,

Emily Pfeiffer

Principal Analyst

Emily serves digital business leaders in her comprehensive coverage of commerce technology, including agentic commerce, order management systems (OMSes), B2C and B2B commerce solutions, commerce search, and drop shipping.

Emily conducts the Forrester Wave™ evaluation for both B2C and B2B commerce, which now are combined into a single research stream. She also performs the evaluations for OMS and commerce search and product discovery. Fueled by her FIRE (flexible, inexpensive, rapid, and easy) vision for commerce tech and her Function-First Tech Buying framework, she assists brands and retailers in their commerce tech strategies for vendor selection, management, and strategy. Emily also advises commerce tech vendors in these markets on their go-to-market strategies.

The Top 10 Emerging Technologies In 2026
Outside your subscription
Trend Report
April 8th, 2026
22 min read

This report identifies the 10 most important emerging technologies in 2026 that are set to reshape life and business. Read this report to understand when and where to look.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
August 4th, 2026 3:00 PM - 3:40 PM Webinar

Top Emerging Technologies For 2026: Agentic Commerce

Accelerate innovation with deeper insights about why agentic commerce is important, when it will likely pay off, and how others are beginning to use it. Agentic commerce brings AI agents into shopping and procurement experiences, enabling autonomous product discovery, recommendations, and transactions across owned and non-owned environments.In this webinar, we share the latest expert insights, practical considerations, and key steps you and your team can take with this emerging approach to buying and selling. Join us to learn how agentic commerce is evolving and how firms can prepare to unlock value while navigating trust, data, and ecosystem challenges.Key takeaways: Gain an understanding of how AI agents are reshaping commerce and procurement workflows.Identify use cases where agentic commerce can reduce friction and accelerate conversions.Learn the foundational steps required to enable safe, scalable adoption.Target audience level: all levels