Emily Pfeiffer

Principal Analyst

Emily serves digital business leaders in her comprehensive coverage of commerce technology, including order management systems (OMS), B2C commerce solutions, drop shipping, and promotions.

Emily conducts the Forrester Wave™ evaluations for B2C commerce and OMS. Fueled by her FIRE (flexible, inexpensive, rapid, and easy) vision for commerce tech, she works with brands and retailers to guide their future fit strategies for platform and partner selection and management. Emily also advises commerce tech vendors on their go-to-market strategies.

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How To Create Lasting Value From Your Software Partnerships

Outside your subscription

Best Practice Report

How To Create Lasting Value From Your Software Partnerships

June 13th, 2025

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9 min read

Digital business leaders need to build strong strategic partnerships with their digital platform software and service providers.

Ted Schadler

Emily Pfeiffer

Set Your Digital Technology Evolution On FIRE

Outside your subscription

Vision Report

Set Your Digital Technology Evolution On FIRE

May 22nd, 2025

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11 min read

This report and the FIRE framework help digital leaders to continually evolve their tech ecosystem to become more flexible, inexpensive, rapid, and easy.

Emily Pfeiffer

OMS Decision-Makers Are Moving To Modularity But Prefer A Single Vendor

Outside your subscription

Data Overview Report

OMS Decision-Makers Are Moving To Modularity But Prefer A Single Vendor

May 13th, 2025

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5 min read

Business leaders can use this data report to gain insights into the management of OMS software by businesses.

Emily Pfeiffer

Lessons Learned From The Forrester Wave™: Order Management Systems, Q1 2025

Outside your subscription

Best Practice Report

Lessons Learned From The Forrester Wave™: Order Management Systems, Q1 2025

April 28th, 2025

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6 min read

This report features customer lessons learned from “The Forrester Wave™: Order Management Systems, Q1 2025,” including customer satisfaction and genAI use cases.

Emily Pfeiffer

The Commerce Search Solutions Landscape, Q2 2025

Outside your subscription

Landscape Report

The Commerce Search Solutions Landscape, Q2 2025

April 16th, 2025

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9 min read

Digital business leaders can use this report to understand the value they can expect from a commerce search solution and to explore potential partners.

Emily Pfeiffer

GenAI Forever Changes All Forms Of Search

Outside your subscription

Best Practice Report

GenAI Forever Changes All Forms Of Search

March 24th, 2025

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7 min read

This report explores how search experiences are evolving and what chief marketing, digital, and technology officers should do next.

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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Emily Pfeiffer

Principal Analyst

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