Emily Pfeiffer

Principal Analyst

Emily serves digital business leaders in her comprehensive coverage of commerce technology, including order management systems (OMS), B2C commerce solutions, drop shipping, and promotions.

Emily conducts the Forrester Wave™ evaluations for B2C commerce and OMS. Fueled by her FIRE (flexible, inexpensive, rapid, and easy) vision for commerce tech, she works with brands and retailers to guide their future fit strategies for platform and partner selection and management. Emily also advises commerce tech vendors on their go-to-market strategies.

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Budget Planning Guide 2026: Digital Business And Strategy

Outside your subscription

Planning Guide Report

Budget Planning Guide 2026: Digital Business And Strategy

July 10th, 2025

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16 min read

In 2026, digital business leaders must use discipline and creativity to plan and budget for 2026, including where to invest, reduce spending, and strategically experiment.

Outside your subscription

Model Overview Report

Demystifying The Technical Functions Of Digital Asset Management

July 2nd, 2025

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5 min read

Forrester’s Function-First Tech Buying Framework helps businesses identify redundancy in their tech ecosystems and introduce only the additions they need.

Phyllis Davidson

Emily Pfeiffer

How To Create Lasting Value From Your Software Partnerships

Outside your subscription

Best Practice Report

How To Create Lasting Value From Your Software Partnerships

June 13th, 2025

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9 min read

Digital business leaders need to build strong strategic partnerships with their digital platform software and service providers.

Ted Schadler

Emily Pfeiffer

Set Your Digital Technology Evolution On FIRE

Outside your subscription

Vision Report

Set Your Digital Technology Evolution On FIRE

May 22nd, 2025

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11 min read

This report and the FIRE framework help digital leaders to continually evolve their tech ecosystem to become more flexible, inexpensive, rapid, and easy.

Emily Pfeiffer

OMS Decision-Makers Are Moving To Modularity But Prefer A Single Vendor

Outside your subscription

Data Overview Report

OMS Decision-Makers Are Moving To Modularity But Prefer A Single Vendor

May 13th, 2025

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5 min read

Business leaders can use this data report to gain insights into the management of OMS software by businesses.

Emily Pfeiffer

Lessons Learned From The Forrester Wave™: Order Management Systems, Q1 2025

Outside your subscription

Best Practice Report

Lessons Learned From The Forrester Wave™: Order Management Systems, Q1 2025

April 28th, 2025

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6 min read

This report features customer lessons learned from “The Forrester Wave™: Order Management Systems, Q1 2025,” including customer satisfaction and genAI use cases.

Emily Pfeiffer

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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Emily Pfeiffer

Principal Analyst

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