Trends Report

Digital CX And Design Trends, 2024

April 24th, 2024
With contributors:
Ian Jacobs , Jonathan Roberts , Aurelie L'Hostis , Eleanor Theriault , Shayna Neuburg


Significant improvements in human/machine interaction (HMI) driven by generative AI (genAI) and other technologies make 2024 a year in which digital experiences are becoming more humanlike. Research and design technologies are converging, benefiting buyers that are looking for a one-stop shop but leaving others — with specialized needs or limited budgets, for example — searching for alternatives. On the other hand, financial pressures are leading organizations to act in haste, putting the quality of experiences at risk. This report helps digital and design leaders understand and act on the most critical trends affecting their work this year.

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