Trends Report

Digital Front Door 2.0: Better Personalization Drives Better Engagement

December 20th, 2019

Summary

Heavy healthcare organization (HCO) investment in digital front door initiatives is failing; fewer than half of consumers have logged into a healthcare services website or app. The digital front door 2.0 is a strategic approach that uses personalization to acquire, engage, and retain customers across their healthcare journeys to improve experiences, increase loyalty, and grow revenue. HCOs must develop a foundation that collects, ingests, and transforms data to deliver actionable insights and create personalized customer experiences.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.