Best Practice Report

Digital Go-To-Market Review: Apparel And Footwear Brands, 2023

August 11th, 2023
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
Nicole Murgia, Senior Researcher
Nicole Murgia Senior Researcher
With contributors:
Fiona Swerdlow , Taylor Hansen

Summary

Forrester’s Digital Go-To-Market (GTM) Review evaluates brands across the attributes essential to their long-term digital success, focusing on the strength of their direct-to-consumer (DTC) operations. We first completed this apparel and footwear-specific brand review in 2021. In this research, brands are primarily B2C companies that manufacture their own products and generally distribute via wholesale partners. Our analysis uncovers the results of Forrester’s Digital GTM Review for brand categories, highlights best practices, and identifies key findings for digital leaders at apparel and footwear brands.

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