Best Practice Report

Digital Go-To-Market Review: CPG Brands, 2023

May 17th, 2023
Nicole Murgia, null
Nicole Murgia
With contributors:
Fiona Swerdlow , Taylor Hansen


Forrester’s Digital Go-To-Market (GTM) Review evaluates brands across the attributes essential to their long-term digital success, focusing on the strength of their direct-to-consumer (DTC) operations. In this research, brands are primarily B2C companies that manufacture their own products and generally distribute via wholesale partners. In this series, we uncover the results of Forrester’s Digital GTM Review for brand categories, highlight best practices, and identify key findings for digital leaders at CPG brands. This report focuses on consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) brands. We first completed this CPG brand review in 2021.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.