Digital Go-To-Market Review: Luxury Brands, 2024

Summary
Online Retail Is Shifting; Brands Must Own Their Destinies To Survive
Learn From DTC Website Best Practices Of Top Luxury Brands
- Own The Sale Throughout The Shopper Journey
- Ensure Your Brand Is Findable On Major Search Engines And Reseller Sites
- Educate Consumers On Unauthorized Sellers And Counterfeit Goods
Boost Product Awareness Online With Charismatic Social Media
- Create New Ways To Interact With Consumers By Showcasing Your Innovation And Values
Supplemental Material
- The Forrester Digital Go-To-Market Review
- Integrity Policy
- Research Methodologies

Summary

Forrester’s Digital Go-To-Market (GTM) Review evaluates brands across the attributes that are essential to their long-term digital success, focusing on the strength of their direct-to-consumer (DTC) operations. We first completed this luxury category brand review in 2022. In this research, brands are primarily B2C companies that manufacture their own products and generally distribute via wholesale partners. Our analysis uncovers the results of Forrester’s 2024 Digital GTM Review for brand categories, highlights best practices, and identifies key findings for digital leaders at luxury brands.

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