Best Practice Report

Digital Go-To-Market Review: Luxury Brands, 2024

June 5th, 2024
Nicole Murgia, null
Nicole Murgia
With contributors:
Fiona Swerdlow , Taylor Hansen


Forrester’s Digital Go-To-Market (GTM) Review evaluates brands across the attributes that are essential to their long-term digital success, focusing on the strength of their direct-to-consumer (DTC) operations. We first completed this luxury category brand review in 2022. In this research, brands are primarily B2C companies that manufacture their own products and generally distribute via wholesale partners. Our analysis uncovers the results of Forrester’s 2024 Digital GTM Review for brand categories, highlights best practices, and identifies key findings for digital leaders at luxury brands.

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