Summary
Where, with whom, and how much customers spend is a treasure trove of profitable data currently held by banks and a handful of card networks worldwide. The past few years have seen the emergence of increasingly capable digital wallets that integrate payments, offers, loyalty programs, enhanced product information, and identity management. Delivering contextually relevant services to customers' fingertips, digital wallets will change how customers shop. Successful digital wallet operators threaten to come between banks and their consumer and merchant customers. eBusiness and channel strategy professionals should read this report to learn who the main global digital wallet players are, assess the disruptive potential of digital wallets, think through their options, and understand how to outsmart disruptive entrants.
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.