Best Practice Report

Drive Greater Revenue Through Monetizing APIs

Treat APIs As Products To Maximize Value And Business Potential

April 8th, 2022
With contributors:
Lisa Singer , David Morrison , Kara Hartig


Clients sometimes ask Forrester, “How are enterprises monetizing APIs?” What they are really asking is, “How are enterprises charging for API usage?” But monetizing APIs is a much bigger concept. Digital business and product management leaders need APIs to serve many purposes, so they must show executives the many ways that APIs drive revenue — and other mission-critical objectives. For nonprofits, governments, and commercial enterprises alike, this report orients API monetization — direct, indirect, and otherwise — toward best practice decision-making about price metric and offering packaging and provides a foundation for API pros to broaden executive thinking about API strategy.

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