Summary
Mobility is at the core of global digital disruption trends, and product strategists are best positioned to anticipate how smartphones open up new opportunities for product and service innovation. To gauge how far organizations have come with their mobile initiatives and to give firms a benchmark of their progress, Forrester conducted the Q4 2011 Global Mobile Maturity Online Survey among executives in charge of their companies' mobile strategies. This report shares the key results and aims at providing the context and best practices for product strategists to embrace consumer mobility.
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