How To Report

Driving Process Efficiency In Marketing Planning, Budgeting, And Forecasting

January 1st, 2018


Executing marketing planning, budgeting, and forecasting efficiently requires more than the adoption of proven processes. It depends on an upfront organizational commitment to three key planning objectives: alignment, accuracy, and timeliness. It also takes a continued willingness to invest the time and resources necessary to build and maintain the planning culture and infrastructure required to drive adoption. In this report, we explain each of these requirements, while also highlighting a number of common pitfalls to avoid.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.