Forecast Report

eCommerce In Latin America: The Six Growing Markets Retailers Must Know

Trends In Six Latin American Countries From The Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Latin America)

August 28th, 2019
With contributors:
Fiona Swerdlow , Satish Meena , Carl Finkbeiner

Summary

With a population of over half a billion and two countries that rank among the world's 15 largest economies, Latin America is firmly on the radar of digital business executives looking to expand their digital offerings. But regulatory hurdles, economic unrest, and infrastructure issues have presented problems in key markets. Despite the challenges, eCommerce is growing. We update this report annually, and this year, we cover Argentina, Brazil, Chile, Colombia, Mexico, and Peru. We dive into the size and growth rates of online retail in these six countries, identifying the key factors that are driving and inhibiting eCommerce in the region.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.