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eCommerce Trends And Outlook For Asia Pacific

Trends In Australia, China, India, Japan, South Korea From The Forrester Data: Online Retail Forecast, 2016 To 2021 (Asia Pacific)

June 28, 2017

Why Read This Report

Asia Pacific contains both the largest and the fastest-growing eCommerce markets (China and India, respectively). Today, total online retail revenues in just five markets in Asia Pacific — China, Japan, South Korea, India, and Australia — surpass the combined figure for online retail in the US and all of Western Europe. In these markets, total online retail revenues will jump from $862 billion in 2016 to $1.4 trillion in 2021. This report looks at the growth in these markets over the next five years and some of the key trends shaping the development of online retail in each one.

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Table of Contents

  • Several Key Online Retail Trends Extend Across The Region
  • China Is The Largest eCommerce Market In The World
  • Japan's eCommerce Market Is One Of The Most Mature In Asia Pacific
  • Australia's eCommerce Market Is Largely Cross-Border — For Now
  • South Korea's eCommerce Market Is Still Relatively Siloed
  • Despite Challenges, eCommerce In India Forges Ahead — Quickly
  • Recommendations

  • The Global Importance Of Asia Pacific Markets Is Only Growing
  • Supplemental Material
  • Related Research Documents

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