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For eBusiness & Channel Strategy Professionals

eCommerce Trends And Outlook For Latin America

Trends In Brazil, Argentina, And Mexico From The Latin America Online Retail Forecast, 2016 To 2021

October 12, 2017

Why Read This Report

With a population of over half a billion and two countries among the world's 15 largest economies, Latin America is firmly on the radar of digital business executives looking to expand their digital offerings. However, regulatory hurdles, infrastructure issues, and economic unrest have presented hurdles in key markets. Despite these challenges, eCommerce is growing. In this forecast, which we update annually, we dive into the size and growth rates of online retail in Argentina, Brazil, and Mexico, and we identify the key factors that are driving and inhibiting eCommerce in the region.

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Table of Contents

  • eCommerce Is Steadily Growing But Is Concentrated In Three Markets
  • Brazil Charges Forward As The Region's Dominant eCommerce Market
  • Global Brands Are Underrepresented In Argentina's Market
  • Local And Global Retailers Grow Mexico's Online Retail Market
  • Recommendations

  • Take The Time To Fully Understand eCommerce Maturity Levels
  • Supplemental Material
  • Related Research Documents

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