Forecast Report

eCommerce Trends And Outlook For Southeast Asia

Trends In Southeast Asia From The Forrester Data: Online Retail Forecast, 2018 To 2023 (Southeast Asia)

July 8th, 2019
Lily Varon, Principal Analyst
Lily Varon Principal Analyst
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
Satish Meena, null
Satish Meena
Claudia Tajima, null
Claudia Tajima
With contributors:
Fiona Swerdlow , Meng Liu

Summary

With a population of over half a billion and four countries that rank among the world's 15 largest in terms of penetration of social media users, Southeast Asia is firmly on the radar of digital business executives looking to expand their digital offerings. In Forrester's inaugural forecast of online retail in the region, we dive into the key factors driving eCommerce in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.

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