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eCommerce Trends And Outlook For Southeast Asia

Trends In Southeast Asia From The Forrester Data: Online Retail Forecast, 2018 To 2023 (Southeast Asia)

July 8, 2019


Why Read This Report

With a population of over half a billion and four countries that rank among the world's 15 largest in terms of penetration of social media users, Southeast Asia is firmly on the radar of digital business executives looking to expand their digital offerings. In Forrester's inaugural forecast of online retail in the region, we dive into the key factors driving eCommerce in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.

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Table of Contents

  • Online Retail In Southeast Asia Is Poised For Accelerating Growth
  • Marketplaces Rule Southeast Asia
  • Logistics And Payments Remain Key Challenges
  • Indonesia Is The Region's Largest Market
  • Malaysia's Connected Consumers Are Driving eCommerce Growth
  • Philippines Is The Smallest But Fastest-Growing Market In The Region
  • Singapore Has A Small But Digitally Empowered Population
  • Thailand's Government Is Invested In The Country's Digital Future
  • Vietnam Is The Second-Largest eCommerce Market In The Region
  • Recommendations

  • Take A Mobile-First And Market-Specific Approach In Southeast Asia
  • Supplemental Material
  • Related Research Documents

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