Your business is relentlessly pursuing opportunities to win, serve, and retain customers, and demanding new technology to do it. Meanwhile, enterprise architecture (EA) professionals are struggling to stay abreast of disruptive trends, balance the need to invest in new technology, and simplify the current state. As a result of the many demands on their time, enterprise architects have placed emerging technology low on their priority lists, and businesses are increasingly unhappy and willing to spend their technology dollars with marketing and other departments. This report provides an analysis of Forrester's survey data on emerging technologies and firms' attitudes about investing in them. It clearly demonstrates that many EA practices are not meeting the business demand and provides recommendations to right the ship.