Forecast Report

eCommerce In Latin America: The Six Growing Markets Retailers Must Know

Trends In Six Latin American Countries From The Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Latin America)

August 28th, 2019
With contributors:
Fiona Swerdlow , Satish Meena , Carl Finkbeiner

Summary

With a population of over half a billion and two countries that rank among the world's 15 largest economies, Latin America is firmly on the radar of digital business executives looking to expand their digital offerings. But regulatory hurdles, economic unrest, and infrastructure issues have presented problems in key markets. Despite the challenges, eCommerce is growing. We update this report annually, and this year, we cover Argentina, Brazil, Chile, Colombia, Mexico, and Peru. We dive into the size and growth rates of online retail in these six countries, identifying the key factors that are driving and inhibiting eCommerce in the region.

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