Forecast Report

eCommerce Trends And Outlook For Asia Pacific

Trends In Australia, China, India, Japan, South Korea From The Forrester Data: Online Retail Forecast, 2016 To 2021 (Asia Pacific)

June 28th, 2017
With contributors:
Fiona Swerdlow , Xiaofeng Wang , Satish Meena , Susan Wu , Meredith Cain


Asia Pacific contains both the largest and the fastest-growing eCommerce markets (China and India, respectively). Today, total online retail revenues in just five markets in Asia Pacific — China, Japan, South Korea, India, and Australia — surpass the combined figure for online retail in the US and all of Western Europe. In these markets, total online retail revenues will jump from $862 billion in 2016 to $1.4 trillion in 2021. This report looks at the growth in these markets over the next five years and some of the key trends shaping the development of online retail in each one.

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